Jiu-Jitsu University
The most comprehensive project I’ve undertaken so far, BJJ University saw me partnering with former MMA fighter Mario Saeed to deliver over one hundred sub five-minute tutorials, lessons, and techniques for mastering your first Jiu-Jitsu belt.
The challenge came with the sheer scale of the project; over one hundred videos, planned, shot, edited, and subtitled, as well as various pieces of graphic design & social media marketing.
Personal Trainers
I’ve covered personal trainers in Muay Thai, Boxing, Fitness, Endurance Training & Dance- in each case, whether I am familiar with the sport or not, I dedicate my time to making sure I understand both it and the audience to create the most effective possible content.
Fitness
Fitness content, curated and designed for specific audiences over Instagram & TikTok, takes many forms; in this example, the content speaks to the average gym-going individual, grinding day after day, surrounded my misinformation and “fake influencers”.